Aston Villa must continue to adhere to UEFA and Premier League financial regulations in order to grow both on and off the field.
V Sports will keep working tirelessly to keep Aston Villa at the top, having completed its five-year plan to get the team back into Europe before Unai Emery’s team qualified for the Champions League the previous season.
Villa wants to be a part of the “great eight,” but they realize it won’t happen quickly, despite their impressive improvement since 2018. Villa finished the previous season ahead of half of the “big six” and above Tottenham and Chelsea. Of course, there have been obstacles in their way, but Emery is the world-class coach V Sports needed to realize their dream.
The football department at Villa, which consists of Damian Vidagany, Steven Gerrard, Emery, and their support staff, along with Monchi, has made it possible for fans to realize their long-held goals, even when the team was languishing in the Championship not so long ago.
Following the season’s conclusion in May, Nassef Sawiris expeditiously granted Emery a contract extension, good until 2029, after the team qualified for the Champions League and advanced to a European semifinal. He hopes the Spaniard will continue to build on the gains made over the last 20 months and lead Villa in a manner reminiscent of Sir Alex Ferguson.
The goal of V Sports is for Villa to consistently compete in European events and, naturally, to take home awards. It’s obvious that Villa has a strong football department; now, the business department needs to “catch up” to the rapid success Emery has experienced.
The goal of V Sports is for Villa to consistently compete in European events and, naturally, to take home awards. It’s obvious that Villa has a strong football department; now, the business department needs to “catch up” to the rapid success Emery has experienced.
Simply put, Villa must continue to increase their revenue to allow the football department to enjoy more on-pitch success. This is nothing new, but while Profit and Sustainability Rules (PSR) have hit the headlines like never before in the past month, there is greater importance on a football club to succeed as a business more than ever before. Especially for a club like Villa, who have shown their capacity to break up the ‘big six’, but doing that season after season is an even greater challenge.
A bigger obstacle because Villa lost a vital player to PSR-related stress right after finishing as the fourth-best team in the nation.
The Premier League AGM rejected Villa’s proposal to raise the permitted losses from £105 million over three years to £135 million. “We know what we are up against and we almost feel that we have to do this on our own because these rules are not set up to reward an ambitious club or a challenger,” President of Business Operations Chris Heck told the Telegraph last month.
Heck predicts that it will take another three years for Villa to build revenue streams comparable to the ‘big six’. He plans to boost their revenue to £400 million by 2027.
“We think it will take us another three years to build that sustainable business,” he said. “In the meantime we have some pretty capable individuals on the sporting side who are working very similarly to how I am working on the business side
“The first year we were successful. We generated £50 million more and that’s our plan to generate £50 million more each year. That has never been done before and we are doing it. We are already well on our way. We were [on] £219 million [annual turnover] so what is the magic number to get to? We think it’s £400 million to get into the game of sustainability. We have a path to get there.”
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