A Newcastle United official announcement on Friday morning. The club revealing a new agreement in place with an existing commercial partner. Newcastle United extending their arrangement with LeoVegas. Every little (and large) helps, though safe to say I think that if there was a massive shortfall to make up in PSR revenues by the end of this month, this new agreement wouldn’t cover it all.
Interesting nevertheless to watch if this LeoVegas announcement is followed up by more Commercial contract announcements by Newcastle United, either today or over the weekend.
Newcastle United official announcement – 28 June 2024:
‘Newcastle United and LeoVegas Group have signed a new agreement that will extend the club’s thriving commercial partnership with leading sports betting brand, BetMGM.
Strengthening an agreement formed in 2023, Newcastle United and BetMGM intend to build on the success of their initial year in partnership, with even more innovative initiatives set to be introduced for fans as part of a new Official Betting Partner deal.
The brand, which has its UK head office in Newcastle upon Tyne, teamed up with the club last summer and has since gained visibility to hundreds of millions of football fans around the world through St. James’ Park’s LED boards, big screen and static advertising spaces.
In addition to boosting its global reach, BetMGM has also secured access to create exclusive
content and experiences with the Magpies’ first-team players, driving engagement with its worldwide customer base, as well as its employees.
Chief Commercial Officer of Newcastle United, Peter Silverstone, stated, “Newcastle United and BetMGM have had an exceptional first year together.” “We have assisted BetMGM in achieving its goal of creating the best igaming experience globally by increasing brand recognition and engagement in important regions.
“This new agreement is evidence of the impact the club’s publicity and assistance have had on BetMGM, and we are thrilled to strengthen our mutual support as we embark on these exciting new adventures.”
“Our BetMGM partnership with Newcastle United has been a success, and we are delighted to continue building on this fruitful collaboration,” stated Sam Behar, UK director of BetMGM.
The club’s tremendous ambition and energy are a wonderful fit with our group’s basic principles. I’m eager for the season to begin and to watch Newcastle United carry on with their progress.
Customers of BetMGM may enjoy exclusive content and distinctive gaming experiences, with one of the biggest jackpots in the UK, presently standing at £15.4 million.
As well as price boosts and enhanced bonuses, it also offers an industry-leading ‘free to play’ £2m prize for predicting six correct Premier League scores as part of its ‘Golden Goals’ offering.
READ MORE ON:https://sportupdates.co.uk/
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