Newcastle United are destined to outperform Everton, another PSR-threatened team, in one critical area.
Both teams are urgently attempting to stay below the Premier League’s Profit and Sustainability loss cap of £105 million over a rolling three-year period, which expires on June 30.
Both teams have considered quasi-swap arrangements, where players are transferred in separate transactions for nearly comparable value. This can increase both clubs’ finances in the short term.
Everton were expected to buy Newcastle’s Yankuba Minteh using this approach, with Dominic Calvert-Lewin moving to St James’ Park in exchange.
That deal fell through when Everton refused to lower their £40 million asking price for Calvert-Lewin, but it demonstrates how keen both teams are to become PSR compliant.
At the moment, that is about all the two teams have in common, with Newcastle’s recent success on the pitch standing in sharp contrast to Everton’s sporting record.
Dan Friedkin, a US billionaire, is expected to take control Everton after exclusive talks with Farhad Moshiri, and the team hopes to turn a corner.
However, the most recent data suggests that the two sides are currently diametrically opposed in one key parameter.
Newcastle to smash Everton’s commercial record
Newcastle has a sleek marketing operation that they believe will one day allow them to tap into the Saudi Public Investment Fund’s vast fortune.
Everton, meanwhile, has always been one of the Premier League’s top commercial earners outside of the so-called Big Six, but this has diminished in recent years.
This is partly due to the exit of oligarch billionaire Alisher Usmanov, who had to cancel his commercial dealings with the club due to UK sanctions against Russia.
Commercial revenue was still quite strong last season at £39 million, although it has declined from £79 million in 2020, which remains a non-Big Six record.
According to finance specialist Swiss Ramble, Newcastle are on track to challenge the Toffees’ dominance in this area.
Newcastle’s commercial revenue is expected to reach £73.9 million in 2023-24, up £27 million from the previous season.
Newcastle will surpass Everton’s record of £80 million next season, thanks to a lucrative deal with Adidas and a recent partnership with BetMGM.
Will Everton and Newcastle’s quasi-swap deals be outlawed by the Premier League?
Newcastle’s increased commercial money will benefit them in the long run, but they are currently dealing with PSR concerns, including the possibility of using five players as sacrificial lambs.
Whether they are able to create PSR-oriented exchange deals in the future will be critical, just as it will for Everton.
The Premier League’s constitution requires a two-thirds majority to adopt regulation changes, thus a seven-club voting bloc could essentially block any revisions.
That would be good news for both teams, at least in terms of their ability to coordinate these swaps.
Read more at: https://sportupdates.co.uk
Leave a Reply