hummel and Sunderland unveil new 2024-25 home kit

Rekindling an iconic alliance originally formed in 1988, hummel and Sunderland AFC have today announced the club’s new home kit for the 2024-25 season – a testimony to their shared history and a bright future on Wearside.

The new kit celebrates the iconic red and white stripes that are synonymous with Sunderland’s heritage. This year’s design honours the city’s profound shipbuilding roots, with all-over stripes inspired by the club’s historical crest and archival images of shipyards and vessels adorning the inner back neck. The phrase ‘From the banks of the River Wear’ is elegantly scripted on the inside collar, embodying the spirit of the city. Subtly placed on the outer back neck, the coordinates of the Stadium of Light symbolically anchor the shirt to Sunderland’s modern era while bridging connections with its illustrious past.

Throughout history, Sunderland and hummel have experienced countless milestones—from a late ’80s ascension to the First Division to an amazing 1992 FA Cup run. Between 1988 and 1994, hummel developed kits that caught the essence of the era and became icons of the club’s history.

It feels like coming home to be back in Sunderland after thirty years away, and we are thrilled to introduce the new 2024–25 home uniform in collaboration with the team. This kit honors our common history while reaffirming our dedication to the vibrant Sunderland community, which is the club’s real lifeblood. Our chevrons served as a symbol of the club’s goals and accomplishments throughout the late 1980s and early 1990s. The next iconic Sunderland kit will be created using that rich tradition of innovation and heritage, hopefully inspiring future generations,” says Morten Lund, Marketing Director at Hummel.