Aston Villa renews partnership with Trade Nation

With great pleasure, Aston Villa announces an expansion of its trading partner partnership with Trade Nation and its Official Sleeve.

Trade Nation will support both men’s and women’s senior teams under the agreement, which was first inked in June 2023, and it will last until the end of the 2025–2026 season. The company’s brand will be printed on the sleeve of all first-team and adult retail shirts.

“As a club we are undergoing a period of exciting growth on and off the pitch, and with Trade Nation we continue to share a partner who matches our ambition,” stated Chris Heck, President of Business Operations at Aston Villa. The fact that an enterprise with the worldwide reach like Trade Nation has decided to prolong its collaboration with Aston Villa is indicative of the project’s success. “Up the Villa!”

“This extension with Aston Villa reaffirms our commitment to delivering the best value trading solutions to a wider audience,” continued Stuart Lane, CEO of Trade Nation. “It represents two organizations with huge global ambitions working in partnership.” We are going to take our cooperation to the next level as Aston Villa competes in the UEFA Champions League for the first time in 2024–2025, following a really successful first season together.

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