Aston Villa owners Wes Edens and Nassef Sawiris may be set to personally carry out a financial fair play masterstroke.
Villa has been controlled by the pair through their NSWE group since 2018. They have overseen promotion to the first division and now qualification for the Champions League in that time, and their goals have grown.
Villa are the crown jewel of Edens and Sawiris’ V Sports multi-club network, which also includes Vitoria of Portugal and agreements with Vissel Kobe in Japan and ZED FC in Egypt.
They are now preparing to execute their largest takeover to date. Two Brazilian talents might play a significant influence.
Philippe Coutinho and Douglas Luiz set to headline in Vasco takeover?
Edens and Sawiris are looking at buying Vasco da Gama, a renowned Brazilian club, for up to £261 million.
According to TNT Sports Brazil, Vasco is in talks with Villa to capture academy product Philippe Coutinho.
That contract would include a loan for the first year, with the option to make the relocation permanent for around £5 million in 2025.
It also removed the 32-year-old from Villa’s pay tab, saving the club an additional £13 million over the final two years of his contract, bringing the total add-back to their FFP standing to £18 million.
Douglas Luiz, a former Vasco player, is also on the Villa roster. Luiz, unlike Coutinho, is integral to Unai Emery’s plans at Villa Park. However, he might also assist Edens and Sawiris with their Vasco takeover.
The midfielder made 29 appearances for Vasco at the start of his career and is well-regarded by fans.
Edens and Sawiris are interested in Vasco for a variety of reasons, including the opportunity to gain access to the rich Brazilian commercial sector.
Luiz might be an ideal spokesperson for the V Sports brand on either side of the Atlantic, boosting communication and collaboration between the two clubs.
There is much of room for marketing partnership, and Luiz is an excellent illustration for Vasco fans of the benefits of the V Sports group’s ownership model.
What is the Villa’s FFP status? Can they spend a lot of money this summer?
Even if they can recover £18 million for Coutinho, whose time at Villa has been far from successful, Villa remain in a precarious position in terms of financial fair play.
The club’s daring gamble to enter the Champions League has paid off, but it must now stabilise its finances before moving forward.
According to some research, they may exceed the Premier League’s new FFP system’s loss ceiling by up to £107 million.
Even with an additional £60 million in revenue expected as a direct result of Champions League participation, Villa must exercise caution in adapting to their new reality.
In terms of their ability to spend in the summer to prepare for a run at European football’s greatest prize, it appears like they will have to sell before buying.
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