Robbie Brady’s transfer deadline day move from Norwich City to Burnley in January 2017 split opinion amongst Canaries fans at the time, but they must now look back on it fondly.
After selling Brady for an estimated £13 million, a club record for the Clarets at the time, Norwich not only made an incredible £6 million profit, but they also watched as Brady’s career continued to deteriorate.
Brady, who was acquired from Hull City in July 2015 for an estimated £7 million, gave Norwich more than they paid for. During his brief tenure, Brady made 62 appearances for the team, 36 of which were in the Premier League.
He was eventually unable to stop Norwich from going down in 2016, and since he was one of the more well-known players in the Championship at the time, it was not shocking that he had suitors in the top tier.
Brady has actually played 160 times in the Premier League during his career, so the Manchester United academy graduate’s pedigree is undoubted, but his career stalled a little after leaving Norwich, struggling for game time wherever he went.
Norwich failed to reinvest the money wisely
On the same deadline day, Norwich made a move to acquire Yanic Wildschut from Wigan Athletic, spending £7 million on the former Middlesbrough player who had excelled in League One at Wigan the previous season and continued to do well in the Championship.
As Wigan easily won promotion in 2015–16, Wildschut had accrued 21 goal involvements in 34 League One games. His direct flank play made him seem like a good Brady substitute.
Norwich failed to reinvest the money wisely
On the same deadline day, Norwich made a move to acquire Yanic Wildschut from Wigan Athletic, spending £7 million on the former Middlesbrough player who had excelled in League One at Wigan the previous season and continued to do well in the Championship.
As Wigan easily won promotion in 2015–16, Wildschut had accrued 21 goal involvements in 34 League One games. His direct flank play made him seem like a good Brady substitute.
Because he had played a number of positions at Wigan, including wing back, wide midfield, and striker, the Suriname international also carried with him Brady’s degree of versatility.
His move to East Anglia, however, was a complete disaster; in his 26 Norwich games, he had as many yellow cards (two) as goal involvements, which is a scathing testament to the difficulties the Canaries had replacing Brady.
Since he moved to Maccabi Haifa on a free transfer in July 2019, the profit Nottingham made on Brady was really completely erased by this unsuccessful Wildschut investment.
Injuries blighted Brady’s career
Brady can consider himself somewhat unlucky to have experienced so many physical problems during his career. The most regrettable of these occurred in December 2017, when he missed the rest of the season due to a serious injury sustained against Leicester.
Brady, who had just settled in at Burnley and was playing some excellent football as the Clarets contested for spots in Europe, was playing at a terrible moment.
The most discouraging aspect of Brady’s unfortunate situation was that he was unable to participate for Burnley in the Europa League qualifications because of a knee injury he sustained that day that kept him out for nearly a year.
Brady missed a lot of games due to a long number of injuries during his tenure at Burnley, which terminated his career at the top, but a move to Preston has worked out nicely for him.
He has mostly avoided injuries and has recently established himself as a regular under Paul Heckingbottom, playing the entire ninety minutes against the Canaries in the middle of the week.
For Norwich, who have happy on-field memories of Brady but also know that he made them a good profit, that would have surely been a journey down memory lane.
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