‘Proud’ Leeds United reveal significant Adidas deal after record-breaking sales figures

Leeds X Adidas
Leeds X Adidas

Adidas will continue to produce both playing and training kits for all Leeds United teams

Title-chasing Leeds United have extended their kit partnership deal with sportswear manufacturer Adidas. The Whites say they are “proud” the company have agreed to continue as their official partner, producing both playing and training kits for all Leeds United teams.

The news comes on the back of a record-breaking launch for United’s away kit for the 2024/25 season where 15,000 shirts were sold on the first day of trading alone, bettering all previous Whites jersey sales in the first 24 hours. The length of the new deal has not been disclosed.

adidas and Leeds United Drop an Ice Cold Contender for Shirt of the Season

Christopher Walsh, Vice President Brand at Adidas, said: “We are thrilled to extend our successful partnership with Leeds United. Leeds United is a club with a rich history, and a passionate fan base, and we are proud to be a part of their journey.

Morrie Eisenberg, Chief Operating Officer at Leeds United, added: “Everyone at the club is incredibly excited that we have extended our partnership with adidas

“We have built such a strong relationship over the last few seasons, and it is great that we can now continue collaborating with the fantastic team at adidas.

“The brand is one of the most recognisable names in sport, and we have really enjoyed working alongside them on not only kit designs and launches but also limited-edition ranges such as Originals and the recently released Spezials range.”

The Whites, currently third in the Championship after 12 matches, return to action on Saturday when they entertain Plymouth Argyle.

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