Another ‘world class’ multi-year contract is signed by Birmingham City with a £37 billion firm.

October 23, 2024 Cephas Adzandeh Birmingham City 0

The beer giants Heineken and Birmingham City have declared that they have reached a four-year agreement.

This season, Birmingham City has confirmed that they have signed another lucrative contract with the world-famous beer manufacturer Heineken. Several Heineken brands, such as Birra Moretti, Cruzcampo, Strongbow Dark Fruits, and Beavertown Neck Oil, have been added to concourse bars near St Andrew’s this season, and Blues fans have taken pleasure in them.

A four-year deal between Blues and Heineken commits both parties to making sure that the Blues’ fan experience on matchdays stays at the center of everything else they’re attempting to do on the field. The club also acknowledged that they had invested up to £15 million in renovating the stadium throughout the summer, which included including Heineken’s products.

“It has invested in the equipment required to deliver great tasting beers, including Heineken 0.0; it is bringing several of the UK’s most beloved and rapidly expanding brands to our renovated St. Andrew’s @ Knighthead Park; and it will bring its marketing and fan activation expertise to ensure we continue to create ‘wow’ moments for our supporters.”

“Having HEINEKEN on our side makes us very happy. In addition to providing reasonably priced football, we are now offering excellent, reasonably priced beverages. Now is a fantastic moment to be a Blues supporter.

At the moment, Heineken is worth £37 billion. This year, the Blues have already signed long-term contracts with Nike, Undefeated, and the world’s biggest airline, Delta Airlines.

Read more news:https://sportupdates.co.uk/

 

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