The Amazing Rise of Ipswich Town: How American Investment Changed the Club
A turnaround story that emphasizes the role of American investors, particularly Gamechanger 20, a venture that included a U.S. pension fund from Arizona and other sports investors, has seen Ipswich Town go from a seemingly stuck in decline club to a resurgent force in English football. It was only a few years ago that Ipswich was languishing in the depths of League One, but thanks to strategic ownership and investment, it is back in the Premier League.
U.S. Investment and Ipswich’s Revival
Marcus Evans sold Ipswich Town to a U.S.-based corporation called Gamechanger 20 in April 2021, resulting in a change in the club’s ownership. The investors bought the club for £30 million, and Evans wrote off £100 million in debt. Early in the transition, chief executive Mark Ashton—who played a key role in the deal—described it as a time of coming to terms with a team that had “no asset value on the pitch and was declining into oblivion in mid-League One.”
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