Cyriel Dessers redempton sees Rangers fans flip to serenade striker, here are the lyrics.

Rangers need to start doing player trades correctly, as seen by the fees associated with the transfer reports, as Celtic reject an offer for Matt O’Riley from Atletico Madrid.

O’Riley, a 23-year-old Danish international who has scored 10 goals and provided 12 assists this season, is not improving, according to Parkhead manager Brendan Rodgers.

Although speculations of a loan proposal with a mandatory £20 million option accompanying it have Celtic refusing to back down, it is obvious that the Parkhead team will soon make a significant profit on the midfield player.

It’s the latest warning for Rangers as the Ibrox side continue to toil behind their rivals in the transfer stakes with big changes needed if the club are to close the financial gap with Celtic.

Rangers need “systemic” player trading success

In the Rangers’ most recent financial reports, chairman John Bennett stressed the need for improved player trades.

Although Bennett agreed that the player trade market can be “volatile,” the Rangers chairman emphasized that the organization must “replace sporadic ‘wins’ with systematic success.”

While Rangers manager Philippe Clement recently noted the need of developing players for Glasgow sales in the future, Bennett dubbed player trading a “priority” for the current Board.

With season ticket sales, commercial revenue, and European football making up the other three pillars of the Ibrox club’s business model, player trade has been referred to as the “fourth pillar.”

The Gers have had some wins in this department, Nathan Patterson (£16m to Everton), Joe Aribo (£10m to Southampton), and Calvin Bassey (£23m to Ajax) banked the club substantial profit despite Patterson coming through at the Academy and the other two costing a combined £550k.

Now however that model appears to have screeched to a halt with few players in the current squad fitting the profile of young, hungry, progressive talents who can eventually make you a fortune.

With all this in mind the transfer of midfielder Mohamed Diomande – the young Ivorian talent said to be on the verge of a £4.5m switch – is undoubtedly a step in the right direction.

Matt O’Riley the tip of the Celtic transfer iceberg

With a four-year contract with Celtic and a high likelihood of leaving the squad in the summer, Matt O’Riley’s departure means the club is sitting on an inevitable £20 million+ sale.

Following years of massive financial transactions at Parkhead, the Portuguese winger Jota is said to have brought in £25 million for the team in the summer.

In recent seasons, you can add Odsonne Edouard (£14m to Crystal Palace), Kieran Tierney (£25m to Arsenal), and Moussa Dembele (£20m to Lyon) to that list.

The trades for Fraser Forster, Virgil van Dijk, Jeremie Frimpong, Victor Wanyama, Kristoffer Ajer, and Fraser Forster are added, and all of a sudden you see the kind of “systemic success” that John Bennett is looking for at Rangers.

Granted, Celtic have had years on us given the financial collapse of 2012 but Rangers have been too risk averse in the transfer market when it comes to taking these kind of gambles with their squad.

Humming and hawing over Joey Veerman – who could now be set to bank PSV a fortune – stands out as a prime example.

While the Parkhead team has experienced its fair share of howlers during the same time span and still does, their Ibrox counterparts have been reluctant to take a serious risk.

The Rangers have just received a warning shot across their player trading bow from Matt O’Riley, indicating that everything is about to change.

Rangers must start making improvements in this area if they hope to balance the books in Glasgow, as an extra £30 million is at stake for Champions League qualification the following season.

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