NFL reporter takes a shot at Dallas Cowboys owner Jerry Jones’ commitment to winning a Super Bowl.
After paying $140 million purchasing the team in 1989, Jerry Jones of the Dallas Cowboys saw the legendary NFL team win three Super Bowls by 1996. Jones’ business is doing well while the Cowboys’ NFC championship drought gets closer to thirty years.
Under Jones, the Cowboys’ franchise has undergone significant upheaval. Jones owns AT&T Stadium, which has earned the moniker Jerryworld and is regarded as one of the top NFL stadiums in 2024. In the meantime, the franchise value of the team has skyrocketed from $784 million in 2002 to almost $9 billion at this day.
Despite the Cowboys being one of the most popular teams in pro sports and among the most profitable teams in America, there’s largely been a lack of on-field success. Dallas hasn’t made the playoffs eight times since 2010 and its last NFC Championship Game appearance came on Jan. 14, 1996
In his most recent broadcast of Football Morning in America, seasoned NFL writer Peter King commended Jones for doing so well throughout the bidding process to host World Cup games at AT&T Stadium. While the Cowboys are still having trouble in the postseason, King took the chance to criticize Jones by pointing out that Jons’ business is doing fairly well.
“Silly.” The Jerry firm is doing very well, despite one of his worst losses as an owner and the extremely contentious decision to keep Mike McCarthy as coach. Though perhaps even more than the Cowboys themselves, Jones is an enormous fan of the Cowboys’ business.
NBC Sports’ Peter King on Dallas Cowboys owner Jerry Jones’ business success versus on-field disappointment
As a business, the Cowboys are thriving. Ticket prices are at an all-time high, the team’s popularity leads to massive revenue and TV ratings, all while AT&T Stadium draws the highest average attendance (93,594) in pro football.
Jones, 81, has been accused of prioritizing profits and branding over winning. The Cowboys’ owner has also shown an unusual loyalty to his coaches and players in the NFL Jason Garrett was kept around for 10 years despite going 2-3 in the playoffs and not even making it into the postseason seven times.
Jones made it apparent that winning a Super Bowl was the goal when Mike McCarthy was brought on as Garrett’s replacement. Rather, Dallas has won three straight 12-5 regular season titles and has a 1-3 postseason record to show for it.
It was anticipated going into this season’s NFL playoffs that McCarthy would need his team to do well in order for him to stay in the game. Rather, the Green Bay Packers humiliated Dallas at home, and Jones pledged right away to bring McCarthy back a few days later.
Though Jones will constantly defend himself against criticism, his allegiance to those who have done poorly despite his team’s revenue and franchise value skyrocketing will continue to cast doubt on his sincere desire to win a super bowl.
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