West Brom Enter Race for Stoke City’s sharp striker as Sheffield United Also Pursue Top Target

West Brom Enter Race for Stoke City’s Tom Cannon as Sheffield United Also Pursue Top Target

In the latest twist of the Championship transfer saga, West Bromwich Albion have reportedly joined the race to sign Stoke City striker Tom Cannon, who has also emerged as a top target for Sheffield United. The 21-year-old forward, highly regarded for his potential and goal-scoring prowess, has garnered significant attention after impressing with both Preston North End and Stoke during his loan spells last season.

Cannon’s rise to prominence has been rapid, particularly after a standout loan at Preston North End from Everton during the 2022-23 season. His 8 goals in 21 appearances for Preston turned heads, convincing Stoke City to snap him up on a permanent basis in the summer of 2023. Though still early in his time at Stoke, Cannon has showcased glimpses of his talent, blending sharp movement and clinical finishing, which have sparked interest from clubs seeking to bolster their attacking options.

With West Brom’s current squad in need of fresh firepower, manager Carlos Corberán is reportedly eyeing Cannon as the perfect fit. West Brom’s start to the season has been mixed, and the addition of a young, energetic striker like Cannon could provide the Baggies with the attacking depth they need. Corberán’s tactical system, which favors fast transitions and pressing, could suit Cannon’s style, making him a valuable asset in their push for promotion.

West Brom, however, are not alone in their pursuit. Financial constraints have impacted their ability to move aggressively in the transfer market, so they may have to structure a deal creatively, possibly involving an initial loan with a buy option.

Meanwhile, Sheffield United, recently relegated from the Premier League, have also identified Cannon as a key target. With the Blades looking to return to the top flight at the first time of asking, manager Paul Heckingbottom sees Cannon as a player who can add a cutting edge to their attack. The team has struggled to replace outgoing striker Iliman Ndiaye, and Cannon is viewed as a long-term solution to strengthen their goal-scoring options.

Sheffield United have the financial muscle to make a more straightforward move for Cannon, especially with the parachute payments they are receiving following their Premier League exit. This gives them an edge over other suitors, but competition is fierce, with several Championship clubs monitoring the situation.

Stoke City, aware of the growing interest in their young striker, are keen to hold onto Cannon for the season. Manager Alex Neil values the contribution of the Ireland U21 international, who is seen as integral to their plans. Stoke is building a squad capable of mounting a promotion challenge themselves, and losing Cannon midway through the campaign could disrupt their momentum.

However, if either West Brom or Sheffield United makes an offer that is too good to refuse, Stoke may be forced into a decision. With the January transfer window approaching, Stoke could look to maximize their return on Cannon should they feel they have suitable alternatives lined up.

As the battle between West Brom and Sheffield United heats up, it is clear that Tom Cannon has become one of the hottest prospects in the Championship. Both clubs are eager to secure his services, but it remains to be seen which team can meet Stoke City’s valuation—and whether Cannon himself will be tempted to make a move in search of greater first-team opportunities.

 

This transfer saga is one to watch closely, as the young striker’s decision could have a significant impact on the Championship promotion race.

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