Blues’ booze bid for new Bramley-Moore stadium
As they work to reach an agreement with Liverpool Council regarding its alcohol sales, Everton’s plans to move into their brand-new stadium on the banks of the Mersey are making significant progress.
After more than a century at Goodison Park, the Toffees will be preparing to welcome over 50,000 fans for the first official game at Bramley-Moore Dock in just six months.
There is a test fixture later this month, and preparations have been going on for several weeks.
In order to guarantee that they can serve alcohol in all of the new stadium’s eateries and bars, as well as in the 30,000 square foot fan plaza, the club is currently working to obtain the crucial approval they require from Liverpool Council.
With the club’s new stadium, Goodison Park’s current capacity will rise by about 13,000, and the hospitality offerings will also be increased.
Everton has now applied to the city council to secure terms for its first season after the construction company Laing O’Rourke completed the handover to Everton in December.
Permission to serve alcohol from 9 a.m. to 3 a.m. every day is one of the proposals; a late-night clause is included in the bid.
This would include the external fan plaza that leads up to the ground at the site’s eastern edge. By 11.30 p.m., the area would be cleared.
Additionally, live music performances would be allowed until 11 p.m. outside the stadium and until 3 a.m. inside, according to the premises license.
Nearly a year ago, the club announced that each stand would have serving areas for fans attending games, as well as a number of themed pubs and bars that would be integrated into their new location.
Village Street and Trinity Place Bar, which have been made available on a seasonal membership basis, will be situated in the west and east stands, respectively.
Village Street is named after the city street where, in November 1879, a year after its founding, St Domingo’s FC changed its name to Everton Football Club.
Kendall’s is named after the club’s greatest manager ever, Howard Kendall, while The Queens Head, one of the two traditional pubs, is named after the original location on Village Street where the club was founded.
Like the existing fan area at the Park End at Goodison Park, the fan plaza, which is intended to be as big as the city’s Pier Head, will feature entertainment both before and after games.
Before the plans are considered by city council officials, representations can be submitted to Liverpool Council until February 27.
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