Those in charge of the club’s commercial operations must decide what to do with ticket pricing for the upcoming season as the manager looks for a formula for consistency in the Premier League.
This decision is made more difficult by the fact that European football in 2025–2026 is far from certain.
With West Ham this week becoming the fourth club to confirm a freeze for next year, after Liverpool, Brentford, and Wolves, pricing has become a hot subject in the top flight.
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