According to The Athletic, media outlets have received an email requesting that they alter the terms used to refer to the North London club during television broadcasts, at the request of Tottenham Hotspur.
Last year, Spurs declared their intention to “remaster the club’s brand identity,” which was implemented on all platforms, including the internet.
Among the modifications made was the elimination of the curving “Tottenham Hotspur” inscription beneath the cockerel, which they claimed allowed the club to expand its scale in various settings.
They also revealed that they had remastered the iconic “THFC monogram,” which has been in use since the 1950s, and that a new silhouette version of the cockerel will now be supported.
Tottenham Hotspur requests a major name change from the media.
Spurs have now requested that the official broadcasters alter the way the team is referred to, according to The Athletic. According to the source, they got an email labeled “Tottenham Hotspur Naming Update” that was distributed to all broadcasters.
According to the email: “Tottenham Hotspur has clarified the club’s name. Spurs is the preferred abbreviation, and they have asked that Tottenham Hotspur be the club’s primary name. The team has asked that Tottenham not be used to refer to them.
“Tottenham Hotspur,” “Tottenham Hotspur Football Club,” “THFC,” or “Spurs” are acceptable brand names for the club, according to the report, but “Tottenham,” “Tottenham Hotspur FC,” or “TH” are never used.
Why did Spurs take this action?
The Lilywhites have explained this shift by stating that “Tottenham” is the name of the region rather than the club.
They claim that the club has long prohibited using the name “Tottenham,” a stance they have maintained since 2011.
According to The Athletic, Sky Sports has already modified their table graphic to replace the term “Tottenham” with “Spurs” in accordance with this directive.
All mentions of “Tottenham” have also been eliminated from the Premier League website, which now refers to the team by its full name, Tottenham Hotspur, or by its preferred abbreviation, “Spurs.”
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