The English Football League’s Stoke City Football Club is seeking a Marketing Manager to assist with its marketing activities at the bet365 Stadium.

In your role as marketing manager, you will proactively promote the Club’s brands, goods, and services while implementing creative marketing initiatives that will generate leads and direct sales.

For a variety of important campaigns spanning the ticketing, retail, and events divisions of the company, you will oversee the creative process and be in charge of creative briefing, idea development, tactical execution, and evaluation.

You will concentrate on the strong data flow across sales and marketing channels as the organisational power user of the Kore marketing software, applying your knowledge, expertise, and intuition to determine the most effective marketing strategies for every campaign.

Along with overseeing a list of routes to market, the role will also be in charge of the campaign calendar and the appropriate use of resources and emphasis. You will strategically decide when to implement each activation and provide all departments with excellent tactical marketing support when needed, with an emphasis on ticketing, retail, and events.

You will be synonymous across the organisation for the extent of your dedication, the quality of your craft and the scale of your ambition.

Main Responsibilities

• Gathering and analysing insight, both from the Kore platform and alternative sources that assist the Club in becoming increasingly targeted and intelligent in its marketing execution.
• Generating and delivering innovative ideas to drive additional sales across ticketing, retail and other areas of the business.
• Executing and demonstrating ROI for paid campaigns across search, display and social, whilst driving ever-more innovative means of marketing online.
• Implementing, overseeing and executing a culture of data driven marketing, with an ongoing drive to deliver high quality direct messaging to more people, more segmented, more often.
• Driving and executing strategy regarding direct communications to data across the Club’s marketing campaigns, inclusive of email, app notification, SMS and direct mail.
• Maximising the number of marketable customer records available to the Club and be able to segment them intelligently.
• Providing effective line management to any direct reports.
• Contributing to, and be a senior voice of quality control, regarding live match day production, both in the Fan Zone and in-bowl.
• Ensuring self and others conduct themselves in a manner that adheres to, complies with, and supports the Club’s policies and procedures including, but not limited to, health and safety requirements, the employee handbook, requirements of the Football League, the Premier League, and the FA including: betting integrity rules, safeguarding policies and procedures, code of conduct, security protocols.

Key Skills and Experience

• Ability to conduct research into industry trends and best practice, thus driving innovation.
• Ability to evaluate the effectiveness and KPIs of all campaigns and executions with knowledge applied to future output.
• Working knowledge of Google advertising, Facebook Shopping, search engine optimisation and Google Analytics.
• Ability to produce high-quality tactical and strategic dialogue with department heads and other key stakeholders and lead meetings to drive the Club’s marketing agenda forward.
• Passion for supporting a culture that demonstrates that the Club’s workforce supports a commitment to the equality of opportunity, diversity, and inclusion.

The ideal applicant will be able to cover matchday games and other events at the bet365 Stadium on the weekends and in the nights.

Full-time employment will be available for the roles.All necessary instruction will be given.

This organisation expects all employees and volunteers to share its dedication to protecting and advancing the welfare of vulnerable adults and children. Before employment begins, background checks and DBS checks at the proper level will be obtained.

To apply, please complete and return the application form along with your CV and a covering letter, to Human Resources, SCFC Jobs, bet365 Stadium, Stanley Matthews Way, Stoke-on-Trent, ST4 4EG or email to stokejobs@stokecityfc.com quoting ‘MKMAN2501SCFCW’ in the subject line. Alternatively, telephone the Human Resources department on 01782 592227 for an application form.

Closing date for applications is Wednesday 19th February 2025.

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