Norwich City put on a transfer clinic with genius deal that landed them £38m: View

Following the high-profile exits of Gabriel Sara, Jon Rowe, and Adam Idah, among others, Norwich City had a very busy summer transfer season and plenty of money to spend.

It makes logical that the Carrow Road recruitment team generally focused on younger players.

Recruiting and the buying low, selling high strategy—which teams like Brentford and Brighton have mastered over the last ten years—will be the focal points of Norwich’s improvement plan.

Emi Buendia deal was brilliant business by Norwich City

To their credit, Norwich has also found success with this strategy in the past, and Emi Buendia’s contract was undoubtedly the club’s most notable recent acquisition.

In 2018, the Canaries acquired the offensive midfielder from Getafe in a deal that was rumoured to be worth £1.6 million.

Buendia was with La Liga team Getafe at the time, but he had previously been on loan at Cultural Leonesa in the second division, so it’s safe to assume that he wasn’t the kind of signing that made a lot of news.

However, it became apparent very quickly that Norwich had made a shrewd addition, as Buendia immediately established himself as a key player for Daniel Farke’s side, taking over from James Maddison after his move to Leicester City.

Though he had a lot of shoes to fill, Buendia accepted the challenge and helped Norwich win the Championship with eight goals and twelve assists.

Although he was unable to match those stats in the Premier League the next season, Buendia showed flashes of brilliance when the Yellows were down, therefore it was a plus for Norwich that they were able to hold onto the player after their relegation.

Buendia reached a new height in the 2020–21 season, putting up maybe one of his best individual performances in the Championship.

Buendia finished with a total of 15 goals and 16 assists, helping Farke’s team to another convincing league title.

Norwich City make substantial Emi Buendia profit

Despite much discussion, Aston Villa emerged victorious in the fight to recruit the attacker as they agreed to a deal for up to £38 million. Buendia’s performances indicated that even a return to the Premier League wouldn’t be enough to keep him in Norfolk.

From a football standpoint, of course, it was a setback for Norwich, who were demoted again and haven’t been back in the Premier League because.

In that regard, his sale must be viewed in context, but from a business standpoint, it resulted in a significant profit for the team and went just as Norwich had hoped.

They saw Buendia’s potential early on, gave him three excellent seasons on the pitch, and then sold him for a huge profit. Sadly, the problem was that the proceeds from the sale were not used correctly, and Norwich suffered on the pitch as a result.

However, going forward, Buendia was the clearest illustration of how Norwich’s transfer strategy was effective, and it is hoped that Ante Crnac, Amankwah Forson, and Oscar Schwartau will be able to do the same in the years to come.

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