BBC NEWS: Exciting news: NSWE may now agree to a club record £50 million off-field Aston Villa agreement.
Aston Villa may sign a new record agreement to further solidify their position as a Premier League powerhouse.
Aston Villa’s dream return to Europe comes true with a triumph over Bayern Munich.
After finishing fourth in the Premier League last season, Aston Villa were awarded Champions League football for the first time since the 1980s, and they have not disappointed their supporters on their return to the grandest stage.
After easily defeating Young Boys, Unai Emery’s team faced off against Bayern Munich, a European powerhouse with world-class quality, at Villa Park.
After a strong defense and a goal called out for offside, Villa’s super sub Jon Duran scored the game-winning goal 15 minutes later, sending the home supporters wild and bringing the team to six points from six.
With 16 points almost guaranteed to secure a spot in the competition’s top eight and a place in the knockout rounds, Villa appear to be in a strong position to achieve that goal, with games against Bologna, Celtic, Club Brugge, and Monaco remaining, as well as clashes with RB Leipzig and Juventus, where they will face former Villa Park hero Douglas Luiz.
They were forced to split ways with the Brazilian owing to financial fair play issues, but they were able to reach an agreement that might free up some much-needed monies for the future.
NWSE might reach a record off-field Aston Villa contract.
According to Football Insider, if Sweden and Villa qualify for the Champions League again this season, the front-of-shirt sponsor might potentially quadruple their investment.
Currently sponsored by Betano, the club receives almost £20 million per year, a club record, but still lags behind competitors.
| Club front of shirt sponsor worth | ||
|---|---|---|
| Club | Sponsor | Worth per year |
| Manchester United | Snapdragon | £60m |
| Manchester City | Etihad | £60m |
| Liverpool | Standard Chartered | £50m |
| Arsenal | Fly Emirates | £40m |
| Tottenham | AIA | £50m |
| Newcastle | Sela | £25m |
| Aston Villa | Betano | £20m |
However, with a gambling sponsorship prohibition slated to take effect in the 2026/2027 season, they are looking for new sponsor, and their current form is expected to benefit them. According to the article, if Villa can demonstrate that last season was not a fluke but rather the result of a growing club, they may earn up to £50 million for any future shirt sponsorship contract.
Villa lost £120 million last year and struggle to compete with bigger clubs like Chelsea, Arsenal, and Manchester United in the transfer market due to little sponsorship income.
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