Celtic FC is set to sign a new off-field agreement with a major corporation, which will undoubtedly benefit fans at Parkhead.
Celtic results and upcoming fixtures
The Hoops had a flawless start to the 2024/25 Scottish Premiership season, winning all six league games without conceding. An opening-week Champions League win over Slovan Bratislava was followed by a Scottish League Cup quarter-final victory over Falkirk, but the Hoops’ first loss of the season proved significant.
Brendan Rodgers’ side suffered a crushing 7-1 defeat against Borussia Dortmund on Tuesday, leaving Rodgers with the task of rebuilding his team before the international break begins.
| Celtic’s upcoming fixtures | Dates |
|---|---|
| Ross County vs Celtic | October 6 |
| Celtic vs Aberdeen | October 19 |
| Atalanta vs Celtic | October 23 |
| Motherwell vs Celtic | October 27 |
| Celtic vs Dundee | October 30 |
Despite the huge setback in Germany, Celtic’s start to the season has been strong, and away from the pitch, it appears that the positive vibe will continue.
Footy Headlines reports that Celtic and Adidas are looking to extend their cooperation for 2025, with only a few months remaining in the current agreement. Both parties appear to be content to continue their collaboration; however, Footy Headlines “have no information as to how many seasons the deal will be extended for.”
According to Footy Headlines, Adidas is considering adding more teams to the ‘Elite Team’ category, including Celtic (currently classified ‘B’). Celtic made an amazing £29 million in kit sales in 2023, putting them in Europe’s top 20.
| Top earning UEFA clubs through kit sales (2023) | Manufacturer | Figure |
|---|---|---|
| Barcelona | Nike | £150m |
| Real Madrid | Adidas | £130m |
| Bayern Munich | Adidas | £123m |
| Liverpool | Nike | £110m |
| Manchester United | Adidas | £109m |
| Paris Saint-Germain | Nike | £81.3m |
| Arsenal | Adidas | £74.5m |
| Chelsea | Nike | £73m |
| Juventus | Adidas | £62m |
| Tottenham | Nike | £62m |
| Manchester City | Puma | £61m |
| Borussia Dortmund | Puma | £45m |
| AC Milan | Puma | £39.3m |
| Ajax | Adidas | £34.3m |
| Galatasaray | Nike | £29.3m |
| Leeds United | Adidas | £29.3m |
| Celtic | Adidas | £28.5m |
| Fenerbahce | Puma | £26m |
| Eintracht Frankfurt | Nike | £21.8m |
| Inter Milan | Nike | £21.8m |
As a result, it appears like continuing the collaboration makes sense, and it will be interesting to see how long any new deal lasts, making this one to watch.
Read more at: https://sportupdates.co.uk
Celtic kit agreement with Adidas – both parties planning to extend
Currently, Celtic are coming to the end of a five-year partnership with Adidas, who took over creating and manufacturing first team kit, training wear and supporter replica kits. The Hoops were previously with New Balance, however, back in 2020, Celtic described the deal with Adidas as magnificent and stunning, adding that a deal ‘is believed to be the biggest kit sponsorship ever to be announced across Scottish sport’.
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