Norwich City generated £11 million for local businesses, an impact report finds.
The socio-economic impact of Norwich City Football Club on the region for the 2022-2023 season is revealed in a
new report released in partnership with the University of East Anglia.
Beyond conventional financial accounts, the report, which was co-published with football finance experts Aldermore,
aims to measure and better comprehend the club’s socio-economic impact on Norfolk and the surrounding area.
It offers a thorough examination of the club’s socioeconomic effects in addition to highlighting its social impact. This
covers everything, from the extra money spent on a home gameday to the additional employment generated when
the team organises outside events at Carrow Road.
In order to determine how the club benefits the surrounding population and communities, the club has conducted
data analysis and spoken with local companies in collaboration with Aldermore and under the direction of Dr. Peter
Dawson from the UEA’s School of Economics.
Headlines from the first iteration of the report include:
• 265 suppliers from the wider Norfolk area provided goods and services to the club, generating over £11.4 million in
revenue for local businesses. • £227k was paid in apprentice levy tax, which goes towards funding training for
employees in the UK. The club used £144k of the apprenticeship levy contribution to train 45 employees, giving them
valuable skills. • £88.7m gross value added, calculated as direct, indirect, and induced effects of the club’s existence.
• £11.4m generated in revenue for local businesses in Norwich and wider Norfolk areas. • By fully utilising the
stadium as a resource for the community to come together, the club has been able to create 886 casual jobs for local
people at these non-football events.
Anthony Richens, Finance and Operations Director at Norwich City, said: “We’ve worked with Aldermore for some
time now and they were crucial in helping us navigate the COVID-19 pandemic.
“They approached us after that time and asked if we would be interested in working with them to compile a report
that explained the value of our football team to the neighbourhood. The purpose of the research is to demonstrate
that funding football teams affects much more than just the players’ salaries; in particular, it has an influence on
nearby companies and communities.
“The findings of this report confirm that Norwich City stimulates local and regional income and supports numerous
jobs, underscoring the club’s vital economic role to Norwich and the wider Norfolk region,” stated Dr. Dawson, an
associate professor of economics.
“At Aldermore, we’re committed to creating financial opportunities which help people and businesses to thrive,”
stated Steven Cooper, CEO of Aldermore. Our collaboration with Norwich City Football Club has benefited the
community in real ways in addition to helping the club achieve its goals.
“We’re thrilled to see how our funding has boosted revenue for businesses throughout the region and helped create
jobs for the people of Norwich and the larger Norfolk area.” This partnership serves as an example of how Aldermore
and football teams may collaborate to promote community development and economic prosperity.
Read more news on https://sportupdates.co.uk/
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