Lakers’ LeBron James has strong message for Bronny James amid heavy criticism

What LeBron James told his son, Bronny James, ahead of the Lakers’ upcoming 2024-25 season.

As a future Hall of Fame great who entered the NBA at 18, Los Angeles Lakers superstar LeBron James is all too accustomed with severe criticism. He’s endured it repeatedly throughout his illustrious career. As LeBron prepares to partner up with his son, Bronny James, and help Bronny navigate through his rookie season with the Lakers, he offers healthy counsel to his son on social media.

LeBron posted a video of one of Bronny’s workouts and had encouraging words to share on his 24-hour Instagram account.

“Keep going, kid, and f*** all the hate/noise,” LeBron replied. “You know your personal legend! THEY DON’T KNOW YOU!”

After a disappointing Summer League showing, Bronny will spend the 2024-25 campaign evolving into what the Lakers hope will be an everyday player. In four games, he averaged 8.8 points, shooting 35% from the floor, 15.8% from deep, 3.5 rebounds, and 1.0 assists.

LeBron and his son Bronny are making history as the first father/son tandem to play in the NBA. Bronny was taken 55th overall by the Lakers in the second round of the 2024 NBA Draft.

Lakers guard Bronny James (9) competes against the Boston Celtics during the second half at Thomas & Mack Center.

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