EA Sports Reveals NIL Incentives for Ohio State Players in College Football 25
The Ohio State Buckeyes’ path to appearing in the upcoming video game “College Football 25” has been revealed. EA Sports, the producers of “College Football 25,” announced an offer for Ohio State and other school athletes to have their names, images, and likenesses utilized in the game. Each of the more than 11,000 players who opted in will receive $600 and a game copy. This payment would allow EA Sports to use all aspects of a player (primarily their name, picture, and likeness) for the remainder of their college football career.
Players will also be able to end their appearance in future editions of the game, which will be updated annually. ESPN said that a copy of ‘College Football 25′ is worth $70, bringing the players’ total remuneration to $670 each. Sean O’Brien, EA Sports’ vice president of business development, told ESPN on Thursday morning that he is excited to have a plan in place to recompense players for their participation in the game. “We feel very proud that we’ll be the largest program, likely the highest-spending program,” O’Brien told the crowd. “And really an inclusive opportunity with an equitable distribution of funds across the board.”
O’Brien stated that he and other executives used the payment formula from other EA Sports titles such as FIFA, Madden NFL, and NHL franchises. Cory Moss is the CEO of Collegiate Licensing Company, which collaborated with EA Sports on the production of “College Football 25.” Moss told ESPN that while the payout concept was modeled after other sports video games, creating a strategy for “College Football 25” was a completely new animal. “There’s nothing been done on this scale that EA is doing, where every student-athlete that participates in the game is guaranteed revenue,” Moss told reporters.
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