Take a Bow, Jerry—the Dallas Cowboys Flamed Out Again
Following the Dallas Cowboys’ most recent postseason loss, Jerry Jones didn’t even bother with one of his customary word salads.
His usual cryptic answers to questions from reporters were no longer there. Sportswriters were left wondering if the owner of the Cowboys was going
to fire the team’s head coach or order a big pepperoni. This time, Jones’s unwavering optimism gave way to an uncommon display of dejection
following Sunday’s 48–32 home playoff loss to the Green Bay Packers.
“This one’s burned into our soul out here tonight,” he said. “I say this to our fans, how much you deserve us to not have this ending.
This seems like the most painful [loss] because we all had such great expectation and we had hope for this team.”
For Cowboys fans of a particular age, this is the norm: in 28 seasons since winning Super Bowl XXX on January 28, 1996, the team has only managed
five postseason victories, all of them in the Wild Card round. All of that former greatness, including twenty winning seasons in a row, five Super Bowl
trophies, and the Ring of Honor, is now nothing more than faded memories and ticket stubs from a bygone era.
The Dallas Cowboys of 2024 are the most amazing sports team in North America in this sense. Even if the club loses badly in the playoffs, according to
the most recent Forbes assessment, it will still be the most valued sports franchise in the world ($9 billion).
In a sport that commands television ratings unlike any other, the Cowboys lead the league in profitability—the one metric that matters more than
victories and defeats these days.
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